Silicon Alley Insider
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Thu, 02 Jul 2009 17:58:43 EDT
Thu, 02 Jul 2009 17:58:43 EDT
The latest news from Silicon Alley Insider
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CHART OF THE DAY: Search Ads Aren't As "Helpful" As Google Suggests
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Thu, 02 Jul 2009 16:47:00 EDT
Nicholas Carlson,Kamelia Angelova
In his piece on
the origins of Google advertising
,
Wired
's
Steven Levy writes that
Larry Page and Sergey Brin's main requirement for all Google search ads is that they "should be useful and welcome—not annoying intrusions."
Given Google's (GOOG) massive $4 billion plus annual revenues, one might think this requirement has been well-met.
Not so, say respondents in a survey from
AdWeekMedia
and
Harris Interactive.
In fact, 37% of those respondents find the most "helpful" form of advertising is TV advertising, while only 14% credit Internet search ads for their purchases.
Read the rest of this story »
GOOG
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AT&T Saw 65,000 Texts Per Second Following Michael Jackson's Death (Leaked Memo)
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Thu, 02 Jul 2009 16:42:00 EDT
Paul Smalera
MacDailyNews
obtained
an internal AT&T (T) memo that lauds all sorts of milestones related to "iLaunch"-- the day Apple's (AAPL) new, speedy iPhone 3GS went on sale.
The memo also mentions that AT&T saw 65,000 texts per second on June 25, the day Michael Jackson died.
Here's your copy:
Read the rest of this story »
T
AAPL
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Diller Fires 25% of Evite
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Thu, 02 Jul 2009 15:57:00 EDT
Paul Smalera
Evite, a unit of Barry Diller's IAC (IACI), has undergone a restructuring and cost-cutting meant to right the struggling ad-driven business.
Nine of 38 employees were laid off,
paidContent reports
, Rosanna McCollough, GM, and Lariayn Payne, VP of Marketing, were among the casualites.
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